Skype for Mac 7.0 launch campaign
Role: copywriter
I penned the script of the launch video and the related campaign materials (email, social) for the rollout of Skype's lastest Mac edition. For the video, we profiled AppyParking, an actual London-based startup, showing how they depend on Skype to communicate, share files, GTD, etc. A pre-interview with them garnered the quirkier parts of the piece, including the founder’s adorable dog.
Screen shots from the video:
Social media:
Email: