A campaign website for Regal Supreme, which is the cake shop of Regal Hong Kong Hotel, to promote their mooncake and delivery service.
Five actors from HKTV were invited to be our best delivery man. Each of them represent one personality. Audience need to choose who was their favour, and compose a greeting message to their friends. The most touching message was chosen as winner, and they got a free mooncake package which was deliver by the actor they chosen.
This campaign gave up to go for a traditional art direction way to promote mooncake. J.Lindeberg was invited to be outfit sponsor. As a result, a more modern and trendy direction was created which was not alike as other brands.
