The Store Fo(u)r |224 – proposing 2brands 2 be discovered by the customer in 4 phases of customer experience. Concept Fo(U)r | 224 is a formula of successful cobranding strategy developed for shared retail space of collaboration of two brands with a completely different product typology. The atmospheres based on such values as Sensuality, Preciosity, Delicacy, Sophistication and Privacy. Central element on the entrance opens two way purchase tonel for the customer and leads them through all displays, changing rooms and info points. Second Level of experience invites with another display area and leads to the packaging stands and eventually brings to the tasting lab where open kitchen allows to taste chocolate deserts with swiss chocolatiers.
An Idea of Concept store Fo(u)r
also expands into experementual
photo shooting, where we combined
senduality of both products Lingerie
and Chocolate, also trying to reveal
the atmosphere of the space itself,
through commmunication of both
brand's products.
Photography - Julia Khan
Post Edition- Milla Maxim's
