Design Brief:
Bartco Lighting manufactures specification grade, low profile linear fluorescent, compact fluorescent and incandescent fixtures for architectural and display applications in retail, hospitality, commercial, institutional and residential installations.
Bartco had a 20’x40’ island exhibit at LightFair 2010. At this show they wanted to introduce and test the reaction in the market for this new revolutionary “STUDIO” product line of fixtures they were planning to introduce to the marketplace in a year of two. They also wanted to showcase their existing range of products. Bartco wanted a very clean and high-end, architectural look and feel for both areas with an enclosed area to show off the STUDIO line in a museum-like environment. They have numerous products that needed to be suspended from ceiling panels as well as wall and corner fixtures. In some cases these fixtures needed to be handled by clients during the show. They also had a hospitality area within their booth as well as necessarystorage for promotional items, etc.
Criteria Met:
Overall Bartco wanted to rent the structure as they felt that gave the greatest flexibility with their trade-show marketing. Bartco is very resourceful and self-sufficient with their manufacturing capabilities. To help reduce costs they were able to manufacture the product display boards and ceiling panels themselves. Knowing this I developed a baby truss structure that was robust enough to support their product boards. Most of the structure was covered in fabric graphics that Kristian Johnson at Bartco designed.
In the STUDIO area Bartco wanted a very clean and modern looking structure that would be like a museum environment. Their fixtures were attached to clean, white boards as well as being suspended from the overhead truss. This gave the impression of a fluorescent light “sculpture”. Some other fixtures fit into the corners of the space in unique ways and still other fixtures attached to the underside of a built-in soffit along onewall. I included a sheer fabric panel along the front aisle so people could see into the room from the outside. This was intended to spark curiosity and draw people in for a closer look.
The BARTCO portion of the exhibit needed to show the rest of their product offerings. Specifically they had many ceiling fixtures as well as overhead and floor sconces and a multitude of various T5 fixtures of different sizes. This area had several monolith displays along the perimeter of the exhibit. So people would walk through those displays to the interior of the exhibit. In the center was a long table for snacks, beverages and storage. Here the staff could engage the clients while relaxing on the ottomans while sipping wine or sodas. The entrance to the STUDIO area was here as well.
They were very happy and excited about this design. It met all oftheir objectives for the show and it earned Bartco the Award of Distinction for Booth Concepts from LightFair 2010.
Products Used: Baby Skytruss, Inlighten, Engage, Tube System, client supplied product boards and lighting fixtures.
Retail price: 65K
Bartco Lighting manufactures specification grade, low profile linear fluorescent, compact fluorescent and incandescent fixtures for architectural and display applications in retail, hospitality, commercial, institutional and residential installations.
Bartco had a 20’x40’ island exhibit at LightFair 2010. At this show they wanted to introduce and test the reaction in the market for this new revolutionary “STUDIO” product line of fixtures they were planning to introduce to the marketplace in a year of two. They also wanted to showcase their existing range of products. Bartco wanted a very clean and high-end, architectural look and feel for both areas with an enclosed area to show off the STUDIO line in a museum-like environment. They have numerous products that needed to be suspended from ceiling panels as well as wall and corner fixtures. In some cases these fixtures needed to be handled by clients during the show. They also had a hospitality area within their booth as well as necessarystorage for promotional items, etc.
Criteria Met:
Overall Bartco wanted to rent the structure as they felt that gave the greatest flexibility with their trade-show marketing. Bartco is very resourceful and self-sufficient with their manufacturing capabilities. To help reduce costs they were able to manufacture the product display boards and ceiling panels themselves. Knowing this I developed a baby truss structure that was robust enough to support their product boards. Most of the structure was covered in fabric graphics that Kristian Johnson at Bartco designed.
In the STUDIO area Bartco wanted a very clean and modern looking structure that would be like a museum environment. Their fixtures were attached to clean, white boards as well as being suspended from the overhead truss. This gave the impression of a fluorescent light “sculpture”. Some other fixtures fit into the corners of the space in unique ways and still other fixtures attached to the underside of a built-in soffit along onewall. I included a sheer fabric panel along the front aisle so people could see into the room from the outside. This was intended to spark curiosity and draw people in for a closer look.
The BARTCO portion of the exhibit needed to show the rest of their product offerings. Specifically they had many ceiling fixtures as well as overhead and floor sconces and a multitude of various T5 fixtures of different sizes. This area had several monolith displays along the perimeter of the exhibit. So people would walk through those displays to the interior of the exhibit. In the center was a long table for snacks, beverages and storage. Here the staff could engage the clients while relaxing on the ottomans while sipping wine or sodas. The entrance to the STUDIO area was here as well.
They were very happy and excited about this design. It met all oftheir objectives for the show and it earned Bartco the Award of Distinction for Booth Concepts from LightFair 2010.
Products Used: Baby Skytruss, Inlighten, Engage, Tube System, client supplied product boards and lighting fixtures.
Retail price: 65K
