CGI Tradeshow Graphics
CGI, an international technologies company, called on Brady Communications to create branded campaign elements to use in advertising, at tradeshows, in promotions and online. The assignment came to Brady Communications to incorporate advertising elements into a tradeshow booth. The challenge consisted of taking the individual advertising messages and incorporating them into a visual that would speak to a broader audience. The tradeshow booth elements needed to encompass all of the capabilities of CGI, while the advertising campaign focused on individual capabilities of CGI. Through brainstorming with the client, the umbrella message became “CGI unlocks results.” This message supported the entire campaign, regardless of the individual message. The tradeshow booth has been successful and the visuals and message has carried through to other advertising vehicles that were not target specific. The tradeshow booth consisted of a smaller table pull-up banner and two 4' x 8' to create a 8'x 8' wall with the message.
