Alex Lanius's profile

Apparel & Brand Development

Lookbook
Hang tag
Business Card
Trend Colors | Silhouettes | Prints
Brand Marketing
Business Plan
Concept Board
Line Plan
Design Process
We started with 8 initial looks, then narrowed down to 6 after our first meeting with Compound. We received feedback that the two looks on the far left were too common and have been done too many times. Common colors of top selling items were neutrals, black, and white; the jogger pants would be a niche for women and the cropped hoodie has great appeal. With that, we switched initial looks five and six to outfit the jogger and cropped hoodie together, then modified the other pieces to accent that look, as suggested.
Final Look
Apparel & Brand Development
Published:

Apparel & Brand Development

Team: Marketing Director: Alex Lanius Graphic Designer: Julia Austin Apparel Producer: Christina Kim Source Manager: Megan Kallen Challenge: Wor Read More

Published: