Campanha de comunicação do produto Glucerna da Abbott Nutrition, produto de nutrição balanceada que auxilia no controle da diabetes. Uma campanha offline direcionada aos profissionais da saúde - Médicos e Farmacêuticos e ao consumidor final.
Profissionais da Saúde
A comunicação foi feita através de anúncios em revistas especializadas do setor e também com um aplicativo onde além de poder consutar e encontrar maiores informações sobre os produtos Glucerna, suas composições, dosagens e informações nutricionais, também encontra dicas para um estilo de vida saudável, com exercícios e alimentação específicos para o paciente diabético.
Consumidor final
A comunicação foi feita através de diversos canais, tanto online como offline. Anúncios em revistas de saúde, portais, websites e principalmente nas redes sociais. Convidamos uma celebridade que tem diabetes é faixa preta de judô e vive uma vida saudável, para ser um embaixador do produto dentro dos canais "Vivendo melhor" no YouTube, Facebook e Instagram. O objetivo é usar da influência da celebridade sobre o público de diabéticos para alertá-los da importância em cuidar da saúde.
Communication campaign of Glucerna Abbott Nutrition, a balanced nutrition product that helps to control diabetes.
An offline campaign directed at health professionals - Doctors and Pharmacists and to the final consumer.
Health professionals
The communication was done through advertisements in industry journals and also an a hotsite where besides being able to consult and find more information about Glucerna products, their compositions, dosages and nutritional information will also find tips for a healthy lifestyle, with specific exercises and food for the diabetic patient.
The communication was done through advertisements in industry journals and also an a hotsite where besides being able to consult and find more information about Glucerna products, their compositions, dosages and nutritional information will also find tips for a healthy lifestyle, with specific exercises and food for the diabetic patient.
Final consumer
The communication was made through various channels, both online and offline. Ads in health magazines, digital banners in portals and websites, materials for pharmacies and especially communication in social networks. We invite a celebrity who has diabetes and is a judo black belt and live a healthy life, to be an ambassador of the product within the channels "Living Better" on YouTube, Facebook and Instagram. The goal is to use the influence of celebrity on the public diabetics to alert them of the importance of health care.
The communication was made through various channels, both online and offline. Ads in health magazines, digital banners in portals and websites, materials for pharmacies and especially communication in social networks. We invite a celebrity who has diabetes and is a judo black belt and live a healthy life, to be an ambassador of the product within the channels "Living Better" on YouTube, Facebook and Instagram. The goal is to use the influence of celebrity on the public diabetics to alert them of the importance of health care.
Manifesto / Manifest
Living better.
Like you, we all seek to live well and happy. Regardless of the condition, each with its
priorities and preferences, but the fact is that to live well and be happy, you need to choose. The choices are in your day-to-day, from the time you wake up to when going to sleep. And we are notoriously open to choices, attentive to what is presented as a novelty or as a better option. What to eat for breakfast, the way to work, the vacation trip or even what post on your timeline. It is no different when it comes to your health. You always re-evaluate your choices. That is why you have to love your life, take care of you and choose to live better.
priorities and preferences, but the fact is that to live well and be happy, you need to choose. The choices are in your day-to-day, from the time you wake up to when going to sleep. And we are notoriously open to choices, attentive to what is presented as a novelty or as a better option. What to eat for breakfast, the way to work, the vacation trip or even what post on your timeline. It is no different when it comes to your health. You always re-evaluate your choices. That is why you have to love your life, take care of you and choose to live better.
Anúncios / Magazines Ads
PDV Materials
Redes Sociais / Social Network
App for Doctors
