TOILETALITAS
is a name of the campaign, made from combination of the word toilet and totalitas (totality)
Toiletalitas is a social campaign for people who lives in Jagir riverbanks, Surabaya. Especially women that always get verbal abuse
The logo concept is 3 in 1. Kali Jagir people use the river to bath, wash the clothes & dishes, also as their toilet
ISSUE people who live in the Jagir riverbank use the river to do their toilet activity, and the women usually get verbal abuse because their nudity. We can not change the habit, because they do not have any toilets in their house. Their poverty makes them have no fund to make the toilet in their house, or even pay the public toilets.
GOAL to make women and girls who live in the riverbank use the sartik to cover their body during their toliet activity
MEDIA
a social campaign
a sartik, which made from modified plastic sack
STRATEGY a social campaign and a sartik
VENUE a village in the riverbank Jagir, Surabaya
documentation of the campaign, and the use of the unconventional media, sartik
For more of TOILETALITAS please scan this code below, or visit www.toiletalitas.wordpress.com
