C}4U Beauty Range required a unique & simple promotion to offer consumers a gift with purchase in store. Excellent in-store presentation and point of sale display was critical to the C}4U brand.

I designed and produced, with Enclosed Packaging, the Visual Merchandise Display where customers were presented with the offer in store. The activation included Product Display Fold out Kits housing Permanent Product Tester Units. Every aspect of the design, manufacture and set up of the new in-store marketing for C}4U went according to plan. All the critical deadlines were met on, or ahead of, schedule. As a result, strong sales growth was recorded after the launch of the instore GWP and visual merchandise display.