Self Esteem’s soulful approach offers a combination of style andsubstance, giving teenagers exactly what they need in order to look and feelgood. By doing this, Self Esteem stays true to its mission: committed tocreating the inspiration for individual style that expresses the inner you.
 
Challenge consisted of creating a website that is approachable to girlsbetween 16 and 19 years old, since that is the target audience of this brand.Everything had to be hip-looking and forthcoming to teenage girls. Staying inpace with the current trends was obviously a priority.