Paruthi: India's local organic brand to support India’s organic farming community. The project lends a dimension of organic advocacy to the Indian context. If India and China adopt an organic approach in clothing and food, we can move towards a sustainable future. Upasana employs her actions and efforts in this direction and invites all to hold hands in this task.
VISION: Paruthi is a business collaborative striving to protect and promote the fragile cotton communities of Tamil Nadu and create a sustainable textile at large.
My objective while working with organic cotton & handoom as two core values to the collection. This project explores aspect of fabric/clothing as a utmost comfort in indian context. Language of the textile collection is based on rediscovering handloom weaving process properties interacted with natural deying process. The simplicity of the ready-to-wear clothing is realated to the spiritual nature of India.
we are working closely with the cotton farmers, spinners, weavers, dyers and various other stake owners. The processes adopted ensure sustainability for the environment, for the local employment and importantly preserve our textile traditions.
Play of different count strips & dent gap - Handloom, tabby weave, organic cotton, natural dyed.
