WANDA GROUP HOSPITALITY
The famous chinese conglomerate WANDA GROUP decide to rebrand the high-end branch of hospitality in China (managed by Wanda Hotels & Resorts Co.Ltd.)
Task :
Brand identity design
Research and design strategy
Logo design for the four hotel brands Wanda Reign (Luxury Five Star), Wanda Vista (Deluxe Five Star), Wanda Realm (Standard Five Star), Wanda Jin (Four Star) new created brand, more on resort and leisure.
Brand identity design
Research and design strategy
Logo design for the four hotel brands Wanda Reign (Luxury Five Star), Wanda Vista (Deluxe Five Star), Wanda Realm (Standard Five Star), Wanda Jin (Four Star) new created brand, more on resort and leisure.
Challenge :
Define a singular identity, voice of a luxury service impregnated of the wise chinese hospitality culture, facing already well-anchored foreign hotel group.
Define a singular identity, voice of a luxury service impregnated of the wise chinese hospitality culture, facing already well-anchored foreign hotel group.
Result :
I develop a two-stories identity.
My logo design introduce metaphorical chinese puns
Like for Chinese culture,
you can "see" or "understand"
use the service or embrace the culture.
I develop a two-stories identity.
My logo design introduce metaphorical chinese puns
Like for Chinese culture,
you can "see" or "understand"
use the service or embrace the culture.
