When it comes franchising everyone thinks that all you have to do is buy a restaurant. Bring in servers, cooks, and managers and everything is all good. If that was only true.  One our Al’s Beef franchise clients came to us to take his creative up a level to represent the delicious food he was serving in his restaurants. As he cleverly put it “The marketing must taste as good as the food.” So I guess “One taste and you're ours!”