Teo Choong Ching's profile

AsiaRooms.com - Homepage Design & Ideas 2013

AsiaRooms.com Redesign, Version 1, 2013
NOTE: These the earlier design ideas, shapes and findings. The current products are still in heavy development and look very different. 
Focusing mainly on 'Search' functionaily, another varient for MVT test.
Here, the full page of the design. All the images and texts are fluid.
 
 
 
 
Varient no. 2
 
In Varient No. 2. We emphasised soley on the Search Panel. This is based on the heatmap data that we gathered, users are more likely to perform search query rather than 'exploring' other parts of the Homepage. 
 
Pushing for finger-friendly design components. 
 
 
 
And here is the legacy design circa late 2013.
Heatmap Studies (Crazy-egg)
 
Based from the heatmap we did across various countries, we know that:
1.) Most visitors will use the Homepage to search for hotels. 
2.) The promotion banners are not popular at all.
3.) Most users already planned their destinations, therefore they came to the site to scan for cheap hotel.
 
How to improve the design:
1.) Make the search prominent to the users, because this is what they are looking for.
2.) Easier dropdown for Currencies and Languages 
3.) Make the Popular Destination lists as the secondary section for the page.
AsiaRooms.com - Homepage Design & Ideas 2013
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AsiaRooms.com - Homepage Design & Ideas 2013

This is the early designs that I created based on the Design Sprint process we had within the UX and Development Team.

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