About the project
Amiri is a Russian premium brand of hypoallergenic pet food. The manufacturer guarantees natural and healthy ingredients in the composition, which takes into account the characteristics of the pet. 

Task
A manufacturer approached us to develop a design and logo book for a new Russian brand for pet food. The Getbrand team had a task not only to develop an effective external appearance of the packaging, but also to convey the essence of Amiri's positioning - to give love and care to their most loyal four-legged friends - with the help of visual communication. 

Solution

Every person strives to wrap special love and give sincere care to their relatives - loved ones, family members and, of course, four-legged friends, without whom our existence seems unthinkable. Pets for many have long become not just companions of life, but a real mental comfort. Therefore, the owners of furry companions are especially sensitive to the choice of their food. In this case, each element of design must meet the expectations of the potential consumer to assure that this or that product - necessarily tasty and useful. 

Amiri is a brand with a natural hypoallergenic composition, but in addition to the benefits of the product, it was important to convey a reverent attitude towards our little friends. In order to convey these values, the Getbrand team used a cool trick - the presence of the owner on the packaging, but not in a dominant position, but as a caring partner for his pet. The sensitive attention of a person to a dog is emphasized by a funny hoodie, which will not let him freeze on a walk, and to a cat - by a beautiful collar with the brand's initials.

Characteristic poses of pets on the food packaging speak about full trust and love for their master. The images of four-legged friends themselves cause only positive emotions with their good-natured faces. Such a detailed approach to each element of visual communication tells a whole story, of which one would definitely want to become a part. 

The high quality of the product is emphasized with branding and footnotes. The appetizing fudzone showcases unusual healthy ingredients such as rosemary, for example, which contributes to animal health. The information gathered in one place shows the brand from a more expert side, which convinces even the strictest customer to opt for it. 

For the new brand, we also developed a logo book - a document where Getbrand experts gathered all the key ideas about what the logo is, how to use it, and how to place it. An additional brand pattern was also created, which can be a universal solution to reinforce the brand positioning using graphic communication, and also has two additional lettering, specifically for cats and specifically for dogs, which can be used to personalize different media.