BACKGROUND:
FreeKey Choir is a DIY indie music choir based out of Oakland, California that is comprised of 140 local singer-songwriters and musicians involved in the local music scene. We only sing songs written by musicians in the choir. These posters are for our seasonal showcases.
FreeKey Choir is a DIY indie music choir based out of Oakland, California that is comprised of 140 local singer-songwriters and musicians involved in the local music scene. We only sing songs written by musicians in the choir. These posters are for our seasonal showcases.
DESIGN PROBLEM:
To create a versatile and easily repeatable poster that can be used all year.
To create a versatile and easily repeatable poster that can be used all year.
DESIGN PROCESS:
I began by sketching out a few iterations of the design that I thought would look nice and collected all the copy that would need to go on the flyer based on previous FreeKey posters. Then, I selected a design that I liked the most and mocked it up on InDesign. I also edited the main photo illustration on Photoshop. I selected a color scheme that suited the style and vibe.
I began by sketching out a few iterations of the design that I thought would look nice and collected all the copy that would need to go on the flyer based on previous FreeKey posters. Then, I selected a design that I liked the most and mocked it up on InDesign. I also edited the main photo illustration on Photoshop. I selected a color scheme that suited the style and vibe.
DESIGN SOLUTION:
A set of 5 repeatable posters featuring seasonal photo illustrations.
A set of 5 repeatable posters featuring seasonal photo illustrations.
SOFTWARE:
Photoshop, Indesign
Photoshop, Indesign
