Company: Penguin

Position: Visual Designer (Brand Design + Logo Design)

Duration: 2023 - 3 Months

Description: As a Visual Designer creating for the Penguin company for the D&AD competition, I collaborated with fellow designers to develop a brand strategy aimed at engaging Gen Z readers. Our task involved creating compelling brand designs and mockup products. I took the lead in crafting all visual elements, including branding and logo design. My responsibilities included researching and selecting colors, fonts, and shapes that resonate with Gen Z, ensuring our products appealed to this target audience. 

I developed the final Brand DNA, defining the color palette, selecting the optimal fonts, and designing the finalized logo. We also curated complementary icons to pair with the text and created the final pattern to be used across all branding materials.

I experimented with various color schemes to determine what works best, and designed digital bookmarks. Additionally, I conducted brand testing on product mockups, including packaging, notebooks, and bookmarks. I also created pattern designs for branding purposes and selected fonts that complement the overall brand aesthetic.

Here are some of the developments I've worked on. I experimented with various iterations of the logo to generate fresh ideas each time. I'm particularly pleased with the final design and its overall feel. Additionally, I integrated the chosen icons and colors with the text at the bottom of the design.