Client
Chin Bei Yii
Communication University of Zhejiang, China
Project
Title: 家庭树 (Unseen Roots)
Scope: Film Title Design and Poster Illustration
1 Title Design and Animation
Chinese Character Definition of 家庭树
家 - house/home 家庭 - family 树 - tree
Initial title animation -
Handwriting fx and transition into main character's room.
Final animation -
Animation applied on graphics only. Transition is opted out
to ensure balance of the overall title design in the film.
2 Poster Illustration
Initial drafts and final poster design.
Project planning - initial sketches, reference board, draft versions, client comments
"爱， 胜于血缘。"
Translation: Love is greater than blood ties.
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