Glamour Therapy - organic Straightening
The "Glamour Therapy: Organic Straightening" project was born from the need to create a visual identity and brand strategy that reflected the innovative essence and sustainable values of a revolutionary product in the high-end cosmetics market. With over a decade of experience, Glamour Therapy stands out for offering an organic hair straightening solution, free of formaldehyde, that promises not only to transform the appearance of the hair but also to preserve its health and well-being.
The main challenge of this project was to develop a visual identity that effectively distanced itself from the typical conventions of the often saturated and visually homogeneous cosmetics market. It was essential to communicate the uniqueness of Glamour Therapy: an organic straightening product that combines advanced technology and natural ingredients for revolutionary hair care. The goal was to create a page that not only stood out visually but also aligned with the sophisticated and premium concept of the product while still conveying credibility and a commitment to sustainability.
Year — 2024
Project — UX/UI and Webdesign
UX/UI Designer — Kissyla Mascaranhas
Webdesign — Kissyla Mascaranhas
