Personal project of rebranding for Blockbuster Video. They used to lend out cassettes but a young and small company named Netflix made them bite the dust, and then buried them by offering an on-demand service. In short, they missed the boat.

So my intentions were to update their logo and simulate subscription offers, as well as a catalog page, so we can project ourselves and imagine what Blockbuster might have looked like.

The logo is composed with a remote (symbolizing choice while at home on the sofa) showing the colors of the audiovisual signal, and a little distorsion for the aesthetic and strengthening the signal concept.

PS: I also chose to shorten the name by removing the word “video” to be more inclusive and bring in the notion of streaming, which allows for a greater variety of content.

PS2: Have to confess a little inspiration from MTV.