Case Study
Wine Pairing Campaign for l'Hermitage
Client: l'Hermitage
Industry: Fine Dining Restaurant
Location: Suriname
Campaign: Wine Pairing Menu Event
Background
l'Hermitage, a fine dining restaurant, hosted a special wine pairing event to attract both existing and new customers.
Strategy
We developed a social media campaign on Facebook and Instagram:
Content Creation: High-quality photos, teaser videos, and engaging captions highlighting the event.
Posting Schedule: Announcements, countdowns, and reminders.
Engagement Tactics: Interactive stories, follower tagging, and a giveaway.
Execution
Social Media Campaign:
Announcement Post: "Join us at l'Hermitage for an exclusive wine pairing evening! 🍷✨ #WinePairing #FineDining #LHermitage"
Results
Fully Booked Event: Achieved the primary goal of driving reservations.
Increased Engagement:
Facebook: Reach increased by 150%, engagements by 200%.
Instagram: Followers increased by 20%, story views tripled.
Conclusion
The campaign for l'Hermitage's wine pairing event was a success, driving reservations and boosting online engagement. High-quality content and strategic posting were key to this achievement.
