ThePoreFessional
Year: 2023
Where: Milan, studio
Brand: Benefit
Brand: Benefit
Benefit is a famous cosmetic brand, known for its glamorous products and ironic and inclusive communication.
Challenge
To enhance Benefit products through the creation of entertaining videos to expand the audience and connect with a new target audience: Gen Z.
To enhance Benefit products through the creation of entertaining videos to expand the audience and connect with a new target audience: Gen Z.
Solution
We produced entertaining gen-z videos, also focusing on brand inclusivity. We selected three campaign representatives, also focusing on men's beauty routines. In addition, we included some ASMR vibes. Because... Why not?
We produced entertaining gen-z videos, also focusing on brand inclusivity. We selected three campaign representatives, also focusing on men's beauty routines. In addition, we included some ASMR vibes. Because... Why not?
An INCLUSIVE campaign.
the first Skincare dedicated
the first Skincare dedicated
to Pore Treatment.
Throughout the production process, we strived to represent the essence of this innovative product line, specifically designed to treat pores and suitable for all skin types, regardless of gender or age.
To highlight the versatility of the products, we chose three models, each with different characteristics, including an athlete, precisely to convey the message that skincare is not exclusively for women and that everyone can enjoy the benefits of a beauty routine, even a guy.
We mixed entertainment and information to engage the audience and show them not only how to use the products, but also what benefits they can get from the skincare line.
CREDIT Models:
@jadic
@imcarrie
@chiaravinci
CREDIT Video:
@iconize
