Psychotherapy is a field where meeting user needs and creating a trusting environment are paramount. This project touched on a very heavy topic that can be related to the life of each of us and is what prompted its creation.
A key branding challenge for the AI-enabled psychotherapy platform was to reflect the combination of emotional support and advanced technology.
First of all, the problem of lack of access to quality psychotherapy care and dissatisfaction with current solutions in the market was identified. Analyzing the psychotherapy market allowed to identify trends and needs of the target audience, as well as to identify the main competitors.
The chosen positioning of the platform implied a unique combination of professional psychotherapeutic care and innovative artificial intelligence capable of analyzing data and offering personalized recommendations.
To create a visual identity, a logo was designed to symbolize the union of person and technology. The visual component included the use of accent green color and soft shapes, creating an atmosphere of comfort and safety.
In addition to this, the platform's social media visual was developed, which also emphasizes the concept created.
