ADIDAS GOES LOCAL
This project required artists to produce artworks that can be combined into a GIF, as part of a campaign that is all about LOCAL.
FINAL GIF
FINAL 4 FRAMES
RESEARCH
SCAMPS & PROCESS
During the scamping process, I combined the Adidas three stripes logo with the image elements that communicate what local means to me.
Local, to me, are things seen and heard outside in my area such as kids riding their bicycles in the street, people eating at food trucks or people gathering at a corner shop.
MOODBOARDS
