HUCHI 唬哧，新鲜、管饱、肉多。致力于打造一家享有鲜切牛肉自助火锅的餐厅，提供高品质的用餐体验。
HUCHI, fresh, abundant, and plenty of meat. Committed to creating a restaurant featuring fresh sliced beef self-service hotpot, offering a high-quality dining experience.
🗂️项目名称: 唬哧鲜切牛肉自助火锅
Project Name: HUACHI Fresh Sliced Beef Self-Service Hotpot
🧹设计类型: 餐饮品牌设计
Design Type: Catering Brand Design
🌆项目地点: 中国·苏州
Project Location: Suzhou, China
🔫设计师: Jang Designer: Jang
🏢设计机构: 平上去入品牌创意
🏢设计机构: 平上去入品牌创意
Design Agency: Branding Creative of Ping Shang Qu Ru
HUCHI 唬哧旨在打造一个让顾客感受到自由和乐趣的用餐空间，让每一位顾客都能享受到新鲜美味的鲜切牛肉火锅，体验到管饱、肉多的用餐快乐。品牌视觉系统的设计旨在与品牌理念相呼应，为顾客营造出愉悦、舒适的用餐环境，成为他们在日常生活中的美食选择之一。
It sounds like HUCHI is designed to be a delightful dining experience, offering fresh and delicious sliced beef hotpot in a welcoming environment. The focus on freedom, fun, and abundance of food aligns well with creating a memorable dining experience for customers.
设计中我们对Logo采用行楷字体，突出了中式传统风格，同时结合品牌名称“唬哧”中的“呼哧”助词，给人一种轻松愉悦的氛围，仿佛能听到火锅中食材翻滚的声音。一只老虎作为品牌IP，代表了力量和野性，与火锅中的肉类形成有趣的对比，凸显了唬哧的个性和独特性。
It sounds like a creative and engaging design! Using the running script font for the logo is a great choice to convey traditional Chinese style, and incorporating the "HUCHI" interjection adds a playful touch. The tiger as the brand's IP is a strong and memorable symbol.
品牌颜色的选用采用富有活力的牛肉的红色、脂肪的米白色、虎纹肌理色体现品牌品类的颜色特点；选用具有年轻潮流插图设计，增强品牌的时尚感和独特性。
The color choices sound very effective in conveying the brand's essence, especially using the colors of beef and tiger-stripe textures to reflect the brand's characteristics. Pairing these with youthful and trendy illustrations will indeed enhance the brand's fashion appeal and uniqueness.
