THE BRAND
FuzzYard, since 2003, has been a leader in pet products, known for innovative designs loved worldwide. With headquarters in Melbourne and Los Angeles, and available in over 10,000 stores worldwide, you'll likely find FuzzYard products in your local pet shop. Priding themselves on blending fashion with function, FuzzYard offers stylish yet practical and comfortable pet products. From vibrant grooming tools to cozy bedding and accessories, every FuzzYard product enhances the bond between pets and their owners. The brand's values reflect a commitment to innovation, quality, and customer satisfaction, ensuring an unparalleled experience for pet owners.
THE BRIEF
The objective was to develop visually captivating EDM and social media designs to highlight FuzzYard's unique pet grooming products. The goal was to boost brand awareness, engage the audience, and drive sales. In my role, I conceptualised and designed visuals and layouts, collaborating closely with the marketing team to understand product features, audience preferences, and campaign objectives. This involved translating insights into creative EDM designs aligned with the brand's identity and resonating with pet owners.
THE APPROACH
Through collaboration and understanding, the approach focused on creating visually appealing content that effectively communicated FuzzYard's product features and benefits. The resulting designs successfully captivated the audience, leading to increased engagement and click-through rates. This success translated into enhanced brand visibility, higher website traffic, and increased product sales, contributing to FuzzYard's success in the pet care market.
Client: FuzzYard
