“Nailing It! A Beginner’s Guide on Manicures at Home” informs readers how to do their nails, including nail care, how to paint, and beginner’s nail art tips and tricks. In this project, a 24-page brochure unfolds a passionate topic of the designer’s. After 8 years of learning how to do nail art, this interest is the designer’s hobby, and he is also actively part of the nail community on Instagram. This project aims to create a brochure by using research to write content and use supporting imagery to effectively inform the chosen audience. 

Because the designer has had a lot of understanding and practice, describing steps, providing tips, and organizing information became easy. Naturally, there is a ton of content. Although the amount of body copy successfully describes everything one may need to know, sometimes the blocks of text overwhelm the reader and must be broken up further. Imagery plays a crucial role in balancing the heavy amount of information on a spread. Each spread displays the perfect balance of imagery to pair with relevant, detailed information. The designer took all the pictures except 5, showing off their nails to highlight and exemplify specific details about the content. If images are not enough, illustrations come to the rescue. Specifically, illustrations successfully visually communicate the examples of shapes of natural nails, as well as diagram a map of the nail with some important terms. 

Flowy blobs of color in each layout construct interesting and unique spreads to captivate the reader and keep their attention. The brochure as a whole has different and jumpable sections to allow the reader to skim and find where they find themselves the most engaged in the content. When used to the designer’s advantage, focusing on the clean use of columns instills a sense of stability, security, and consistency in the reader. 

The primary colors in this brochure are light pink, purple, lime green, and soft yellow, which are used as the primary colors in each section. These colors provide variety through each section and are based on the pastel rainbow. The overall color story of this brochure moves from cutesy colors to refreshing, new, and risky as the reader continues. When enlarged for titles, the typeface Superior Title in bold feels clean yet dynamic. Ball terminals give a particular flow that makes the reader think it is fluid and malleable like the nail polish spilling on the page. Because of steep brackets, each letter is precise but does not feel forcefully present. The typeface Indivisible in regular weight is a thin, round sans serif with open counters. It is easily readable, so it is great for body copy. 

Overall, Nailing It encourages a colorful and descriptive experience of learning to care for one’s nails engagingly through this brochure. Once you give “Nailing It!” a flip-through, you’ll practically be a pro!