Vollkorn Bakery Branding

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Vollkorn River Garden
Brand Identity & Visual Identity Development

The bakery cafe brand "Paulcon", which is faithful to its original taste of bread, has opened "Paulcon River Garden Paldang," Polcon's premium store, just like Starbucks and Starbucks Reserve stores. Polcon River Garden is located in Paldang, where you can experience the Han River view and nature together. This project was conducted with the goal of "Paulcon River Garden" to provide a brand experience differentiated from various large cafe stores located outside of Seoul, and ultimately to grow the brand to the next level. It is a project that led the entire branding to create a space where customers can feel the healing in their daily lives a little outside of the familiar city. With the concept of "Lifestyle of Folcon lovers," it has developed illustrations, graphic systems, and actual Paldang store signatures, and has worked with various teams to experience from the start of the brand to the launch.