Naming | Typography | Colors | Social media | Brand identity | Promotional collateral
SARNIE OSIEDLE – original concept
Challenges:
Naming and designing branding for a new real estate development project in Bielsko-Biała – developing the concept from scratch
Pre-launch:
• Participation in the naming process – research, historical and social analysis – selecting the top 4 concepts – determining their strengths and weaknesses
• Conceptual work with the client – creative workshop – selecting the solution with the greatest potential
• Competition analysis
Steps:
• Branding design – logo, colors, typography, tagline
• Creating communication language for social media, allowing for extensive use
• Concept for billboards and other advertising materials consistent with the chosen archetype and branding
• Conceptualization for printed materials (marketing and office)
