DENIMKARI
Nomination for Kyoorius Youngblood awards 2024
Textile Design
https://kyooriusyoungblood.awardsengine.com/?action=ows:entries.details&e=142417&project_year=2024
A brief by Myntra, The Design Denim.
Brief Background:
Jeans are in the genes of India. While they originated in the Italian city of Genoa, the quintessential blue dye comes from Indian Indigo, from the plant Indigofera Tinctoria, which was first domesticated in India. A fusion that gave us an irreplaceable classic for our wardrobe.
Jeans are in the genes of India. While they originated in the Italian city of Genoa, the quintessential blue dye comes from Indian Indigo, from the plant Indigofera Tinctoria, which was first domesticated in India. A fusion that gave us an irreplaceable classic for our wardrobe.
Like our cultural tapestry, India’s journey in fashion is diverse, dynamic, and fuses heritage and modernity. At its heart however, it’s still about age-old craftsmanship. And that’s where the power of denim comes in.
This brief by Myntra tasks you with reimagining the conventional and timeless denim with an Indian twist. From textiles to embroideries, the canvas is yours to do with as you please. Make a fashion line or a curated collection or redefine the denim fabric itself.
