As a publicity agency, we were contacted by Olímpica Supermarket to create the new Key Visual of
Festival de la Leyenda Vallenata 2024.
Olímpica, being a 100% colombian retailer, wanted to highlight the regional customs and be a part of their traditions t
hrough this illustration that gather local musical instruments, the lionized guest, the natural richness and the flame of the Olímpica Supermarkets. We worked on this for about a month, along the whole team. Hope you enjoy it.
The justification of the path we took for the project to represent the festival's traditions and customs.
Festival de la Leyenda Vallenata 2024 Board
Key Visual on sites, so the people can visualize the brand as a sponsor partner
of the festival's traditions and the culture of our country.
Official T-shirt of the event
Social media animation of the "process" I went through to create the illustration.
Official Key Visual banner for the event
T H A N K Y O U
Ilustration and Key Visual: Manuel Contreras
Animation Idea: Aury Lucía
Copy: Lorenzo Ulloa
Directores Creativos: Ramón Epalza / Fabio Fuentes
Directores Creativos: Ramón Epalza / Fabio Fuentes
Director General Creativo: Camilo Rendón
Agencia: Sonovista
