Assignment
A new advertising campaign for the target 18-35 years old which can be quickly declined on different media touchpoints:
Print ad with a strong/original key visual declined on a multisubject campaign if needed
Digital ads (Static/dynamic posts) declined on an Instagram/Tiktok vertical video
The campaign should be relevant and memorable for the target.
Concept
Citrosodina is the hero who has the solution to “finish off” unpleasant and heavy digestions, while food is the enemy and cause of all those problems.
Showcased through a remake of two different iconic scary movie film scenes in which Citrosodina is personified and replaced by the main movie character in a positive light.
Client
School assignment / Citrosodina
Target
Males & females
+18-35
Team Members
Bruno Barisic / Elsa Blom / Chiara Convertini / Nicole Pérez / Alejandro Plaza
3D artists
Claudia Marcucci / Leonardo Gai
