vivo Mobile, a Chinese tech brand that arrived Latin America with the state-of-the-art vivo V25 and vivo V25 PRO smartphones, wasn't able to connect with the local consumers. By offering a strong creative concept, an original miniseries was born.

Full with local-based insights, cultural traits, geographic trademarks and influencers with a real story to tell, vivo v25 and vivo V25 PRO became the enabler of a journey where experiences, feelings and stories were literally swapped through our protagonists Mexico, Colombia, Peru and Chile.

This mixed-media branded content miniseries shot with the vivo V25 and vivo V25 PRO smartphones themselves, as well as professional cameras, let the potential buyers learn more about the outstanding content creation features according to the lifestyles and moods of each talent's identity and country.

Additional to the videocontent produced on location in less than a month, a spin-off Social Media Challenge and Internal Brand Comms materials where generated. All these efforts gave the product a closer regional identity and social relevance, also earning media response.

COMMS MATERIALS

SOCIAL MEDIA CHALLENGE