Willow Beauty is a boutique beauty brand located on Amelia Island, Florida, known for its commitment to natural beauty and wellness. Inspired by the island’s serene surroundings and lush landscapes, Willow Beauty offers a range of skincare, body care, and beauty products made with high-quality, plant-based ingredients. Embracing a holistic approach to beauty, the brand focuses on providing effective yet gentle formulations that nourish the skin and enhance natural radiance. With a dedication to sustainability and cruelty-free practices, Willow Beauty aims to empower individuals to look and feel their best while respecting the environment.

The point-of-purchase display for Willow Beauty features a sleek and minimalist design, employing a consistent color palette of grey and white to capture the essence of the brand's identity. The display elegantly showcases the brand's lip balm packages, creating a cohesive and visually appealing presentation that draws customers' attention. By using the same color scheme as the brand's packaging, the display reinforces Willow Beauty's brand recognition and reinforces its image of sophistication and quality. The clean lines and neutral tones of the display align perfectly with the brand's aesthetic, conveying a sense of modernity and elegance. Positioned strategically within the retail space, this display not only enhances product visibility but also reinforces the brand's commitment to delivering premium beauty products to its customers.