New Collectors
The foundation was established in 2023 by a group of collectors and experts in the field of culture with the aim of creating a platform to support and strengthen connections among all participants in the modern cultural process through collecting. The foundation unites active and aspiring collectors with the broadest range of views and preferences in art.
#brandidentity #3d #motion #webdesign
The entire design was built around the Neue Machina font because the foundation wanted to be maximally neutral yet still possess a certain character. We named the chosen concept "Angles and Slopes" to convey dynamism within a static image and to show the movement of objects within the collection and over time.
Since the foundation did not have any content at the time of design, we created images in MidJourney that represented paintings. Additionally, for communication where there was no content available, we also supported the concept of angles and slopes through abstract layers designed to convey the feeling of collection.
Thank you for your time and support!
3D & Motion Designer → Stas Stolyarov, Lina Istomina
sante.design | salut@sante.design
