For a recent Strategic Design Management class at NIFT Mumbai we tackled a unique challenge:
crafting a print ad campaign for Tiffany & Co. if they launched a Diwali campaign in India.
This project went beyond brainstorming. It highlighted the importance of visual elements and brand identity when adapting a luxury brand for a new market like India.
![graphics Campaign Strategy ILLUSTRATION арт Jewellery luxury](https://mir-s3-cdn-cf.behance.net/project_modules/1400/373789197404839.662ff92d1c1c4.jpg)
![graphics Campaign Strategy ILLUSTRATION арт Jewellery luxury](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3e5418197404839.662ff92d6316d.jpg)
![graphics Campaign Strategy ILLUSTRATION арт Jewellery luxury](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a4e31197404839.662ff92d82817.jpg)
![graphics Campaign Strategy ILLUSTRATION арт Jewellery luxury](https://mir-s3-cdn-cf.behance.net/project_modules/1400/70e2ab197404839.662ff92db0291.jpg)
![graphics Campaign Strategy ILLUSTRATION арт Jewellery luxury](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c741f2197404839.662ff92de7482.jpg)
To elevate my designs, I even experimented with generative AI tools. This experience solidified my belief in embracing AI as a powerful learning tool, not a crutch.
Excited to take more "baby steps" in integrating AI into my design practice!
![graphics Campaign Strategy ILLUSTRATION арт Jewellery luxury](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/dae5bb197404839.662ff92e12f3a.jpg)
![graphics Campaign Strategy ILLUSTRATION арт Jewellery luxury](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/64df17197404839.662ff92e44b56.jpg)