A Fresh Brand Journey
Furdtk is a company based in Kuwait, that specializes in delivering fresh fruits and vegetables right to your doorstep.
With the growth of their business, they need to upgrade their brand to fit well with the customer needs and reflect their goals. So here comes our time to help them achieve their vision by rebranding service.
They requested to focus on the brand name in both languages Arabic and English, so we have to come up with suitable ideas that can create a perfect merging for both languages, then we need to reflect their goal to the logo which is to connect the diverse nationalities needs.
So after a long time of research, we chose the right fonts that can help us design a good merging, after that we made the two letters to be connected. then we add some rounded edges to reflect the warm and home feeling.
Unfortunately, the old logo chaotically has a lot of colors and that is a bad thing to do for any brand, that's why we chose a joyful, fresh, and friendly tone of green.
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