MSC Cruises and AC Milan want to celebrate their partnership
by engaging their fanbase with a storytelling that highlights the characteristics of the both worlds.
Everyday on field AC Milan players perform heroic and very exhausting gestures. For this reason, they deserve the best vacation.
A visual animated metaphor will lead AC Milan players,
after an adrenaline-pumping action, to press a magic button that will transport them to their vacation home: MSC Cruises.
+48M total views
+1,6M interactions
+24% engagement on IG
Client Manager: Diletta Marinello
Creative Lead: Marta Nava
Art Director: Guido Lo Pinto
Design & Animation: Smile Agency
CDP: Rambla Studio
