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Haungshan Rose Valley | Packaging

The packaging design of the female care series of Huangshan Rose Valley continues the visual tonality of the Rose Valley brand and strengthens the closer relationship between it. Through the combination of text and graphics, the base color of the packaging adopts the mixed color of green and earth color, and the main visual adopts the iconic extended graphics of Rose Valley, which is distinguished by the color system of different kinds of roses, so as to show different product effects. The whole package is only divided into the upper and lower brand image area and product description area, through the printing process, the touch of the material and the white space, to give consumers a broader imagination, in the visual and tactile resonance with consumers.

黄山玫瑰谷旗下女性护理系列的包装设计,延续玫瑰谷的品牌视觉调性,加强与其之间更为紧密的联系,透过文字和图形的结合,包装底色采用绿色和大地色的混合色,主视觉采用玫瑰谷标志性的延展图形,用不同种玫瑰的色系加以区分,以此展现不同的产品功效,包装整体仅分为上下品牌形象区和产品说明区,通过印刷工艺、材质的触感及留白,给消费者更广阔的想象空间,在视觉和触觉上与消费者产生共鸣。
Haungshan Rose Valley | Packaging
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Haungshan Rose Valley | Packaging

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