Kjetil Hasselgård's profile

Scarves by Holzweiler Agency

The product
I recently did a very fruitful collaboration with Holzweiler Agency creating campaign material and a lookbook for their new scarf collection. Holzweiler Agency’s concept was to get involved with some noted artists from around the world and print some of their selected works on rolls of fabric that can be cut and sold per meter. The agency masterminded the entire process from conception and development, to selecting the materials to be used as scarves, to contacting artists for collaboration – they even had to design and produce custom-made stands to display the scarf-rolls in store!
The Art
Collaborators currently include Gran Canaria-based Isabel Echevarria whose work reflects Asiatic and Spanish culture, Norwegian-born street and stencil artist Martin Whatson, and Aleksandra Ørbeck-Nilssen, artist and mind behind Nanofasa which aims to create a nature reserve in Namibia. Styling, hair and makeup by Linda Wickmann.
Scarves by Holzweiler Agency
Published:

Scarves by Holzweiler Agency

I recently did a very fruitful collaboration with Holzweiler Agency creating campaign material and a lookbook for their new scarf collection. Hol Read More

Published: