Mercedes Benz. New GLC.
It was a great experience working again with The Mill to create a simple but stylish graphic world that playfully communicates the exquisite elegance of the Mercedes GLC range.
I designed many style frames for each of the films, which are a beautifully crafted showcase of each Mercedes GLC model. We set out to hero the impeccable design lines and bespoke detailing within a clean contemporary graphic environment. We used vehicle repetition and dramatic, geometric framing to give the films a design identity.
I designed many style frames for each of the films, which are a beautifully crafted showcase of each Mercedes GLC model. We set out to hero the impeccable design lines and bespoke detailing within a clean contemporary graphic environment. We used vehicle repetition and dramatic, geometric framing to give the films a design identity.
Art Direction & Design by Santi Zoraidez
![szoraidez santi zoraidez art direction design direction CGI coomercial mercedes-benz automotive glc](https://mir-s3-cdn-cf.behance.net/project_modules/1400/978572196318109.661e716e30b7f.jpg)
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![szoraidez santi zoraidez art direction design direction CGI coomercial mercedes-benz automotive glc](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9348c7196318109.661e716e2fc37.jpg)
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![szoraidez santi zoraidez art direction design direction CGI coomercial mercedes-benz automotive glc](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9be4a9196318109.661e716e303fe.jpg)
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![szoraidez santi zoraidez art direction design direction CGI coomercial mercedes-benz automotive glc](https://mir-s3-cdn-cf.behance.net/project_modules/1400/950e36196318109.661e716e312c5.jpg)