Brand: Maison du Croissant | Work: Brand identity, logo design | Year: 2024
Discover Parisian Charm at Maison du Croissant Bakery
In this project, the goal was to create a design for -Maison du Croissant- new artisan bakery, that exudes sophistication with a playful twist, inspired by the elegance of Parisian style.
At the heart of the design is a charming French maisonette, meticulously drawn to serve as the brand graphic for Maison du Croissant.
This illustration, placed prominently in the center, embodies the essence of French heritage and craftsmanship, acting as a visual anchor for the brand identity.
Combining classical elegance with a modern approach was paramount in this design.
By infusing traditional Parisian elements with contemporary touches, we aimed to create a brand identity that resonates with both heritage and innovation, appealing to a wide range of customers.
The color palette of pale pink, rich burgundy and additionally ruby and vivid pink was carefully selected to complement the warm tones associated with the delightful pastries offered by the client.
The font choice reflects a flamboyant and sophisticated style, mirroring the richness of flavors found in the client's bakery goods. With its intricate details and elegant curves, the typography captures the attention and invites customers to indulge in the culinary delights offered by Maison du Croissant.
The brand pattern for Maison du Croissant was born from the simplicity of a heart symbol, transformed into an intricate lace-like embroidery that adorns wrapping papers and various materials.
As customers unwrap their pastries encased in Maison du Croissant's signature wrapping paper, they are greeted by the enchanting sight of the brand pattern, reminiscent of a cherished heirloom passed down through generations.
In addition to the brand identity, we designed an eye-catching packaging.The takeout packaging serves as a miniature house, adorned with brand elements of Maison du Croissant. From the charming maisonette illustration to the flamboyant typography, every detail is carefully integrated into the design, creating a delightful and memorable unboxing experience for customers.
Maison du Croissant's design project embodies the essence of French charm and sophistication while maintaining a playful and inviting atmosphere. It is a celebration of artistry, taste, and the joy of indulgence, crafted with the client's vision and brand values in mind.
