URBAN
is a clothing retail brand for young adults aged 18-35. It offers quality clothing that reflects the unique style and individuality of the modern urban lifestyle. URBAN is more than just clothing; it’s a celebration of self-expression and urban spirit.
Our task
As the branding designer on this project, I'm thrilled to be leading the brand identity development for URBAN. My vision is to create a captivating and visually arresting brand experience for URBAN. Through a cohesive visual language, I'll ensure a unified portrayal of URBAN across its clothing, products, services, and all brand touchpoints. This includes crafting a logo that embodies URBAN's essence and designing packaging materials that elevate the brand perception. Ultimately, my goal is to empower URBAN with a brand identity that ignites a connection with its target audience.
