![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/06a457195705941.6613edbb82eb0.jpg)
ZZCETISTAR Bookstore (鲸字号), an independent bookstore focusing on illustration in Shanghai,now is set to reopen at The HA Art Community, located on Dong'an Road. The area we are currently sitting in is a small reading room, and the books on the shelves are no longer available for sale; they are displayed here for reading and exhibition purposes. ZZCETISTAR regularly invite editors from over ten domestic publishing houses specializing in picture book art and illustration design to join in selecting and updating the shelves.
Medium: photoshop
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c49421195705941.66135da4a662d.jpg)
The Poster
I’m so glad to be a part of this reopening, to create the centerpiece poster for the space. Over the five years, I’ve had the pleasure of knowing Zhang Ye, the store owner. We’ve grown together, sharing cherished moments, common passion in illustration, and this collaboration has been a seamless and joyful process.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/f083ee195705941.6613d4fe9c820.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/23232b195705941.6613d4fe9c548.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e64a5a195705941.6613d4fe9ce0d.jpg)
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f83196195705941.6613d5007ee7b.jpg)
The original sketch ideas of the poster
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dd1f5c195705941.6613d5007cb77.jpg)
Photos of the Brand Museum, pubs, the Paper Theatre and Liberty stores in London
When I traveled to London, I was inspired by these interesting places, such as The Brand Museum, pubs, the Paper Theatre, and Liberty stores. These elements compose my mood board for the poster.
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97b164195705941.6613d5007f5f0.jpg)
Photos of Milan Bookstore
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2048d2195705941.6613d5007de0a.png)
Final sketch of the poster
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6fdac6195705941.6613d5007d915.jpg)
Mood board part 1
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b994ad195705941.6613d5007fc02.jpg)
Line works of the poster
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/824e92195705941.6613d5007e3d7.jpg)
Mood board part 2
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0dd4da195705941.6613d5007d1fb.jpg)
Mood board part 3
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/047135195705941.6613d5007e927.jpg)
Mood board part 4
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f59e4e195705941.66135da4a6b55.jpg)
Poster in the ZZCETISTAR Bookstore
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a07dd3195705941.66135da4a7104.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/d1042a195705941.6612b944a81e0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7afd75195705941.6612b944a8588.jpg)
![ILLUSTRATION Digital Art design brand identity branding bookcover Fashion poster photoshop Drawing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c08b82195705941.66135da4a59d0.jpg)
Thank You
Instagram:@0717vikki
Red小红书/Weibo: @张文绮Vikki Zhang
Website: vikkizhang.com
Email: vikkizhangart@gmail.com