As found on the Midjourney site : A prompt is a short text phrase that the Midjourney Bot interprets to produce an image. The Midjourney Bot breaks down the words and phrases in a prompt into smaller pieces, called tokens, that are compared to its training data and then used to generate an image. A well-crafted prompt can help make unique and exciting images.

The images generated can be amazing and sometimes a little unusual. When you go deeper into the details, it can lead to some strange hallucinations.

/imagine prompt: older dandy couple in urban landscape, wearing Tissot watches, in late afternoon sunlight, with vintage italian sports car, using 35mm camera, taken from low angle.

/imagine prompt: Teenage dandy couple on lunar landscape, wearing Tissot watches, in late afternoon sunlight, with vintage italian sports car, using 35mm camera, taken from low angle.

/imagine prompt: retired dandy couple in chic modern interior, wearing Tissot watches, with late afternoon golden light, with vintage italian sports car, using 35mm camera, taken from low angle.

Link to article about this project on Medium.