Brand: Polly wants a cracker | Status: Concept branding | Year: 2024
BRAND NAME
The expression "Polly wants a cracker" is a widely known phrase. While there are a number of sources that attribute the origin of this phrase to to the National Biscuit Company (Nabisco, c. 1876) which used it as a popular slogan, and later to R.L. Stevenson's Treasure Island (pub. 1883).neither of them appears to be the first to use it.
Choosing "Polly Wants a Cracker" as the name for the artisan cracker brand adds a playful and memorable element. It injects a sense of whimsy and personality into the brand identity, making it stand out from more conventional or generic names. Additionally, it can evoke nostalgic or humorous associations for consumers, further enhancing the brand's appeal, inviting customers to join in the fun and enjoy the delicious, artisanal crackers.
POLLY
At the heart of our branding, we feature the charismatic figure of Polly the parrot. Polly serves as the iconic symbol of our brand, instantly recognizable and endearing to our audience. As the cornerstone of our logo, Polly takes center stage, embodying the playful and vibrant spirit of our brand. Capturing the essence of the brand, she invites customers to embark on a delightful journey. From packaging to promotional materials, Polly lends her unmistakable charm, leaving a lasting impression on all who encounter her.
COLOR PALETTE
We opted for muted colors that harmonize with the natural hues of the crackers themselves. Our palette reflects the warm, baked golden tones of the crackers, ensuring a seamless visual connection between the brand and its delicious offerings. We've chosen subdued shades such as olive green and dried tomato, which complement the cracker's color palette beautifully. These earthy tones not only evoke a sense of natural goodness but also add depth and sophistication to our brand identity. With this carefully curated color scheme, we aim to create an aesthetic that is both inviting and timeless, resonating with our audience's taste for quality and authenticity.
STICKERS AND PACKAGING
The stickers and packaging for Polly featuring an array of colorful designs that come together harmoniously. Each design is carefully crafted, blending hand-drawn illustrations of crackers with playful text elements in a seamless fusion of artistry and branding.
From whimsical patterns to bold typography, every sticker and package design tells a unique story while staying true to the essence of the Polly brand.
We incorporate the brand's signature colors throughout the packaging, ensuring a cohesive and recognizable look across all products. These colors serve as the foundation of our design palette, adding depth and vibrancy to every creation.
Our approach embraces diversity, offering a variety of designs that cater to different tastes and preferences.
Space branding, merchandise, and advertisements all integrate the distinctive colors and design elements of the brand. By ensuring consistency across various materials and platforms, we strengthen the identity of the Polly brand and cultivate a cohesive experience that resonates with customers, regardless of where they interact with it.
