Hybrid Set for Coca-Cola HBC
Amidst the pandemic in 2020, companies sought alternative methods for socializing despite physical distancing measures. Coca-Cola HBC, a multinational operating across 29 countries, sought solutions for hosting their annual internal event.
Collaborating with Mindscape Studio, we joined a pitch to offer solutions. Within 10 days, I developed the following concept for a hybrid set.
The fundamental concept was to generate fluid and adaptable forms that can adjust to different scenarios as needed. Such flexibility is unattainable in physical settings, where constraints typically dictate a fixed layout.
This yields a highly dynamic set while preserving a cohesive aesthetic. The adaptable surfaces can double as screens. The subsequent steps involved hybridizing the set.
The hybrid stage operates by merging virtual and physical setups. A panoramic LED screen was crafted to display the virtual set, facilitating the inclusion of remote speakers alongside on-site presenters on the same stage.
Firstly, remote speakers are brought into a studio and live-composited within the virtual set.
Secondly, the output is projected onto the LED screen of the physical set, enabling on-site spectators to view the virtual stage.
The physical set serves as a nexus uniting on-stage speakers from different locations. Below, I explore a couple of scenarios.
Room view vs Online view
The online broadcast can incorporate an additional layer of AR elements, enhancing the virtual experience further.
The CEO is introduced on stage, accompanied by playful AR elements filling the room.
During the keynote presentation, the AR elements are toned down to foster a subtle and focused atmosphere.
Two on-site presenters engage seamlessly with a remote speaker.
A remote speaker takes the stage.
Despite severe restrictions, the hybrid stage was not realized but presented a viable solution within that context. Ultimately, the event opted for a fully virtual experience. This was a great opportunity to explore the potential of such solutions and how they could be employed not only in emergencies but to bring people together globally.
