INTERNATIONAL LEADERSHIP CONFERENCE
International Leadership Conference, UAE is an annual conference to celebrate AIESEC @75 in UAE (alumni & BOA engagement with current members) as well as to encourage Membership engagement and introduce the global AIESEC to AIESECers in UAE as well as Showcase Conference Hosting ability for bidding for IC2026.
VISION & MISSION
Increase the number of applications for leadership positions in the entity and Internationally, as well
Celebrate AIESEC @75 in UAE (alumni & BOA engagement with current members)
To encourage Membership engagement and introduce the global AIESEC to AIESECers in UAE
Showcase Conference Hosting ability for bidding for IC2026
Celebrate AIESEC @75 in UAE (alumni & BOA engagement with current members)
To encourage Membership engagement and introduce the global AIESEC to AIESECers in UAE
Showcase Conference Hosting ability for bidding for IC2026
VALUE PROPOSITION
As the Team Lead for Marketing & Showcasing, I had the opportunity to oversee the entire conference's creative process for both offline and online marketing. The aim was to distinguish the ILC2023 visual guideline from other international conferences, so the first step was to market the conference under the hashtag #Explore Dubai as more than just an international conference. We wanted our audience to be able to connect with Dubai wherever they were so as to spark sign ups and numerous follow ups.
To enhance the conference branding, I experimented with different colours, shapes, and brand assets that complemented the three core words: International (the range), Conference (the event), and Dubai (the host). Our goal was to create a visually appealing conference branding, so we looked at a variety of design ideas, such as stickers, patterns, grids, and realistic images, to better communicate our ideas to our target audiences. Aside from this, a definite goal of the conference was to create branded materials that could be given away as freebies to attendees and expand AIESEC in UAE presence while at the conference.