Brand: Luminique Candles | Work: Brand identity, logo design | Year: 2024
About the project:
Luminique is a small artisan brand of handmade scented candles. Established in 2010, this small brand has long been neglected, as the creators were solely focused on crafting and improving products and their distribution.
When planning the redesign, several key points were emphasized: the brand must exude luxury, colors should not overpower the product. It is important to emphasize that the brand is eco-friendly.
Another important point to note was that only one type of label should be created. Since every candle is handmade, they required just one label to be used for all of their candles. For each specific scent, however, every candle will come with a handwritten note. This note will provide the customer with an ingredient list and a description of the scent.
Solution:
Our approach to crafting Luminique's visual identity is deeply rooted in the brand's core values. We believe that every aspect of design, from color and font to graphic elements, should reflect Luminique commitment to purity, eco-consciousness, and luxury.
Our design philosophy is centered on embracing sophistication, warmth, and unparalleled luxury. We carefully select each color, font, and graphic element to embody these principles. Curated color palette, with rich browns and warm beiges, serves as the foundation for a design canvas that exudes comfort and refinement.
The interplay of these hues creates a symphony of contrasts, where shadows and light dance in harmony to set the stage for an enchanting atmosphere. This thoughtful attention to detail ensures that every aspect of our visual identity reflects the essence of Luminique – elegant, inviting, and truly exceptional.
