Jollit | XIANLIN·BLISSFUL Branding Packaging Design
佳与言 | 咸临·小满普洱茶包装
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In this project, the client proposed a "non-traditional" concept to create a private Pu erh tea design that is different from the market nature. The overall design atmosphere is required to be between traditional and international, and between culture and modernity. Under this requirement, the packaging of Xianlin Xiaoman Pu'er tea adopts a book shaped box. In packaging design, illustrations are the main design elements, centered around the brand statement of "seeing the true chapter in small places and being determined when quiet", creating a visual atmosphere that combines motion and stillness, complemented by traditional layout and the feeling of British floral tea, to create our own unique packaging system.
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在此次项目中，客户提出“非传统”的理念，打造一款与市场性质不同的私房普洱茶设计，要求整体设计氛围介乎传统与国际之间，文化与现代之间。在此要求下，咸临·小满普洱茶包装采用了书型盒的包装。在包装设计中，以插画为主要设计元素，围绕”小处见真章，静时决意满“的品牌语句，构建动静结合的视觉氛围，辅以传统排版和英式花茶的感受，打造出自己独特的包装系统。
